1. Launch a campaign around Spring baking to spotlight some of Bob’s Red Mill lesser known gluten-free and quinoa based products
2. Create evergreen content around their popular flour products to strengthen their overall social and digital footprint

The Sway Solution:

In order to successfully launch this campaign, we implemented a strategy that was built to grab consumers attention via the creation of stunning content by a variety of our talented influencers.

Our strategies included:

• Engaging targeted food-focused influencers to create stunning content
• Having them create a high volume of recipes using the Bob’s Red Mill ingredients in unique, original recipes. Priority on gorgeous photos!
• Having some influencers create seasonally-inspired recipes, while others created recipes that could be made any time of the year
  • January: recipes that encouraged healthy / mindful lifestyles
  • Spring: recipes for spring holidays like Easter or taking advantage of in-season ingredients
• Creating a dialogue with consumers around seasonal cooking, celebrating on Twitter through a Twitter party
• Developing a couple of trendy hands-only recipe videos to position the brand nicely in Facebook newsfeeds

The Results:

• 710 pieces of content created by influencers
• 288 million potential impressions
• 59.4K social media and blog engagements

We’re proud of the awareness and customer engagement this campaign created for Bob’s Red Mill and are thrilled that they will be doing another campaign with us this 2017 Holiday Season.